Cisco: Escape Velocity

Cisco Engineering Network Group engaged AKA to brand their campaign and event, “Escape Velocity”. In collaboration with Cisco ENG’s internal events team, we developed a solution based on engineering equations and diagrams representing the events’ overall space theme. Inspired by the eclectic mix of t-shirts Sheldon (of Big Bang Theory fame) wears, we created 6 individual identity graphics emblazoned on multi-colored t-shirts corresponding to the campaign inititatives, and worn by initiative representatives at the event. We also managed the creation of event swag, kiosk graphics, and a custom 3 foot tall astronaut award.

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