The Shop@Agilent
Agilent had a unique challenge for AKA: help them create a new space for their company store within an existing coffee shop and cafe—minimizing but retaining the cafe, while defining a branded space for company products. We developed bold graphic scenes representing the active lives of Agilent employees and how Agilent products might fit into those activities. AKA’s custom “TheShop@Agilent” typography was applied to frosted, translucent panels for all main signage. To integrate the existing coffee shop and cafe, AKA devised a series of hanging signs that utilized the deeper tones of the Agilent palette to blend with the deep, warm tones of the Peet’s Coffee sponsorship.
